Digital Content Creation
- Working with Digital Campaigns Editor, colleagues in UK and Russia develop and create high-quality original Russian language digital content including graphics, photography, videos and other short form content in support of key communication and marketing campaigns;
- Contribute local knowledge and audience insight to the development and design of strategic communication campaigns;
- Use excellent English & Russian language skills to translate digital content into Russian ensuring locally engaging content that maintains the nuances of the original message;
- Adjust various original content to different target audience & British Embassy digital channels in order to ensure effective audience outreach and engagement.
Social media management
- Proactively lead and develop British Embassy Moscow social media channels (Facebook, VK, Instagram, Twitter), including content planning, social assets recommendations and production (images, video content, infographic, etc), messaging development;
- Work closely with Digital Campaigns Editor to deliver detailed content plans in accordance with the British Embassy channel strategy and campaign objectives;
- Seek new opportunities for the Embassy social media channels, work together with Digital Campaigns Editor on new formats and experimentation.
Regional Collaboration
- Share best practice by coaching other content contributors to improve digital delivery across the region;
- Other duties deemed operationally necessary by Line Manager or Head of Section.