Qatar Airways is searching for a Digital and Marketing Operations Officer.
Specific Accountabilities include:
Planning and implementation of promotional offer, value-add and ancillary product propositions, and loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets
Act as the subject matter expert on the assigned region / stations’ B2B & B2C campaign process and tools
Ensuring the implementation of the end-to-end campaign processes and procedures that support all B2B & B2C campaigns / activities are as per the agreed SOP and QR Standards
Collaborate with key internal stakeholders (for assigned region such as Loyalty, Digital Direct, Digital & Marketing Operations) to maintain campaign processes and requirements to support collaboration and communication among the Digital & Marketing Campaign Hub
Manage, coordinate and communicate with external stakeholders (media agency / suppliers/ publishers/ partners) on deployment of all B2B & B2C campaigns for assigned region/ stations
Execute and track calendar of all B2B &, B2C activities and tracks campaign budget, and provide the relevant reports to the management
Analyse web traffic data and ROI of all digital marketing activities/campaigns and provide the summary reports to the Management
Initiate effective marketing planning and measurement tools/processes as well as deliver standardized reports based on clearly set KPIs and metrics for all B2B & B2C campaigns.
Maintain daily interactions with regional Digital and Marketing teams, Head Office stakeholders in Pricing, Loyalty, CRM, Marketing, Digital and all other relevant departments
Ensure all B2B & B2C campaign assets are compliant with Qatar Airways’ brand guidelines and standard
The successful candidate will have the following qualifications and skills:
Bachelor’s Degree or equivalent
Minimum 3 years of relevant experience ideally within Aviation or the travel industry managing marketing initiatives (with a focus on digital channels)
Previous experience in an Assistant Manager capacity
Knowledge of corporate business acquisition, partnerships and Loyalty marketing
Solid understanding of marketing fundamentals including brand awareness techniques, digital tracking, monitoring and reporting.
