В Mars открыта вакансия Digital and CRM manager.
Digital & CRM manager will be a key part of the journey to next generation brand building with the aim with the aim to transform the way we connect with the pet parents and build relationships with them at the heart of everything we do. This role will be responsible for managing brand-owned digital experiences, digital activities and CRM programs.
Responsibilities:
- Manage Brand stakeholders, agencies and partners to bring to life brand-level owned channel digital initiatives, dcom activations and pilots
- Management of brand-level project workstreams for all owned channels. This includes websites, CRM, own apps, email marketing, SEO, content and personalization, user experience and conversion rate optimization tactics
- Develop CRM Strategy and ensure deployment
- Own Storage and Asset management process (utilizing selected technology platforms)
- Own the consumer experience of every owned channel touchpoint for our brands, ensuring quality and functionality through routine audits, maintenance and content calendars
- Pilot A/B testings to enhance user experience
- Develop and leverage strong relationships to drive results, with agencies, brand teams, consumer affairs and digital technologies
- Monitor KPI benchmarks and provide routine performance and scorecard updates to help brand teams and key stakeholders understand owned channel performance and progress – with the help of analytic
Requirements:
- Higher education (Marketing/Management)
- 3-5 years of owned digital channel experience, preferably within the Consumer Packaged Goods industry
- Experience with Google Analytics, Yandex Metrika
- English - Intermediate+
- Proven functional/technical skills as evidenced by business results in the areas of: website UX, SEO, CRM, content marketing and email marketing
- Proficient in managing complex projects. Well organized, good at prioritization, attentive to details, clear oral and written communicator