Kimberly-Clark is looking for a Digital and commercial performance leader.
As a new era of K-C growth to TOP Tier performance companies we see the critical necessity of simultaneous development of all categories and brands across all communication and sales channels in order to accompany our consumer's whole family during their lives.
Role's mission:
- To increase all K-C brands penetration in households and sales by engaging consumers across points of receptivity and retention them during their life with multiple KC brands
- To leverage all data gathered from K-C internal resources and different external in order to build and implement the strategy of monetizing it to sales
- To drive efficiency via cost decrease through KC cross-branded scale development
Key responsibilities:
- Lead and operationally manage of comprehensive internal cross-functional work of Sales, Marketing, eCommerce, Trade marketing, Category Development teams to bring alive the set of activities focused to both consumers and shoppers of all K-C brands in order to get more sales through targeted 1:1 interaction
- Based on PESO strategy, realize all opportunities in 1-2-1 communication with consumers by leveraging al data sourcing available, eco-systems and super apps potential
- Manage all projects, related to One Family strategic approach with digital and media agencies (One Family CRM execution, communication strategy, consumer data gathering, enrichment and management, etc.)
- Cross-branded acquisition and trail programs development and implementation leading
- Lead K-C cross-branded activation plan internally and externally with retailers and agencies
- Lead instore execution and visualization (online & offline) of all K-C brands
- Consumer Value Realization approach deployment across all CEE markets and key participation into CVR capabilities building for EMEA and Global
Requirements:
- 10+ year background in FMCG
- Solid experience in eCommerce and digital performance marketing (Search, SMM, CRM, performance, DMP, CDP)
- Successful background in commercial department on КАМ, ADM, Business development manager roles
- English language level – Upper-Intermediate and higher.