McDonald’s is seeking for CRM leader.
Goals:
- Drive share of identified transactions through maximizing scale of own McDonald’s Application
- Ensure new user acquisition via continuous flow of APP downloads/registrations and conversion rates improvement
- Grow MAU (Monthly Active Users) and MAC (Monthly Active Customers) via customer engagement level improvement using effective marketing mix
- Drive Digital Guest Count and Sales through App via Effective Customer Lifecycle management
Main tasks:
- New user acquisition:
- Develop and implement strategy for effective user acquisition (Downloads) through National marketing campaigns and tailor-made activations
- Continuously improve conversion rate Downloads/Registrations to move user to enrollment stage
- Develop most effective tactics/mechanics to ensure KPIs fulfillment
- Grow mau via customer engagement level improvement:
- Along with Marketing Manager and internal IT department develop and implement APP eco-system strategy to ensure user engagement level improvement to grow MAU
- Assess opportunities and manage digital integration projects as a business leader (external loyalty points converter, other partner integration – e.g. sponsored gifts in McD loyalty rewards, other partnership opportunities, etc.)
Effective customer lifecycle management: - Develop and implement strategy aimed to continuously increase MAC
- Develop most effective tactics/mechanics to improve conversion rates among user lifecycle stages
- Manage McDonald’s Loyalty Program (My McDonald’s Bonus)
- Refine our Customer Segmentation and user profiles via internal data analysis and external sources of enrichment (e.g. partner’s integrations)
- Together with Media manager plan and manage multi-channel (both owned and paid) marketing campaigns to improve retention and optimize spend
- Evolve the data model to ensure effective personalization of each contact point with our customers
- Develop most effective tactics/mechanics to improve customer retention rate
- Manage customers ltv:
- Create weekly/monthly/annual calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize Customers Lifetime Value
- Structure CRM activities with a view of maximizing KPI improvement, ROI, and business impact
- In collaboration with financial team assess P&L of own user base and make proposals on improvements
Necessary knowledge and experience:
- Education: min Bachelor Degree in Marketing, Information Technology, Business Administration, Economics, Finance, or any other related field
- Proven track of record in CRM with 3-6 years – Omni-channel experience is a plus
- Good knowledge of segmentation and personalization strategies
- Solid background in customer acquisition strategies
- Experience in Mobile Application management/development (FMCG/Retail/e-commerce)
- Good knowledge of online marketing methods and best practices
- Business oriented
- Strong analytical skills
- Project management skills
- Strong presentation skills
- English – fluent (regular presentations on English for top-management)
The best candidate:
- Curios: continuously learns in every role
- Agile thinking: identifies patterns & trends
- Resilient: meets challenges with energy
- Connective: earning trust
The company offers:
- Work in the world leader of quick-service restaurants with a legendary history
- Competitive salary
- Advanced benefits package (annual bonus, health insurance including 80% compensation for children, mobile compensation, partial fitness compensation, 3-year saving plan 5% of salary and bonuses)
- 5th additional vacation week
- Professional development and career growth