Вакансия на удаленке.
В Aviasales требуется Content Marketing Lead.
Travelpayouts is a partnership platform dedicated to all things travel. Trusted brands like Booking.com, Tripadvisor, and GetYourGuide collaborate with over 300,000 bloggers and content creators around the world to bring people the best travel deals.
Что нужно будет делать:
- Design and implement a comprehensive content marketing strategy to drive brand awareness and lead generation
- Manage the team of 3 editors, SEO agency and content production freelancers with opportunity to grow the team
- Project management full-cycle content marketing campaigns, including the generation of ideas, production, distribution, and analytics
- Conducting research and analyzing data to identify topics and trends relevant to the travel and affiliate marketing industries
- Creating and managing a content calendar
- Generate creative ideas and produce high-quality content in various formats: blog posts, video, e-books, infographics, social media updates, and more
- Utilize social media, blog, and other channels to distribute content and reach a wider audience
- Working closely with other members of the marketing team, including Product Marketing, Influencer Marketing, Designers, Product team, to ensure that content is delivered on time and meets the highest quality standards
- Measuring and reporting on the success of content marketing initiatives and making data-driven decisions to improve performance
- Staying up-to-date with the latest industry trends and best practices in content marketing
Ожидания от кандидата:
- Excellent writing and editing skills, with a portfolio of content to showcase. Fluency in English required
- 3+ years of experience developing and implementing content marketing strategies, including a track record of success in driving leads and engagement
- 2+ Years of experience managing teams
- High level of creativity. You know how to find audience insights and build a YouTube show, podcast, or even an educational course around them
- Excellent organizational and project management skills, with the ability to manage multiple projects. Set a goal, find resources, meet deadlines, change priorities when things go wrong. Know how to see a project through to completion with a high degree of uncertainty
- Basic knowledge of SEO and the ability to optimize content for search engines (you will be working with an SEO agency and implementing their strategies)
- A passion for travel and affiliate marketing, with a desire to stay on top of the latest industry trends and developments
Компания предлагает:
- Full-time employment, flexible schedule
- Competitive salary
- Healthcare