PepsiCo is seeking a Content Manager.
The purpose of the role is to manage development and implementation of company e-commerce and media2store strategy (pure-online and omnichannels, digital activations to support sales in stores) for SPO1 in Russia, taking into consideration the worldwide and regional experience, as well as the peculiarities of each brand development and the internet usage of brands TA in the Russian market. To support in driving e-commerce for key on-line clients, HiPo tech and last mile disrupters channel as well as media2store areas for all SPO1 brands in terms of ensuring consistency with overall com strategy implementation, be a day-to-daytrusted advisor and proactive contact for partners and internal team
Key Skills/Experience Required
• Higher education
• Fluent english
• Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
• Excellent communication skills - to build strong working relationships internally and externally
• Proactive approach - drive online sales and customer engagement
• Innovative and entrepreneurial focus
Differentiating Competencies Required
• Background in Analytics, Sales or Marketing e-commerce in the CPG industry 1 year
• Experience in supporting an eCommerce business [CPG or retail an advantage] and suporting the overall strategy; ideally covering on site trading, acquisition marketing, UX optimisation and technical development.
• Brand Quad user is a plus.