Вакансия на удаленке.
SEMrush is a leading digital marketing toolkit for SEO, PPC, and content marketing professionals worldwide. SEMrush is looking for a creative and analytical Content lead who’ll join the team developing and promoting SEMrush Content Marketing Solutions.
Key Responsibilities:
Elaborate and execute a content marketing strategy;
Develop content marketing channels to attract new audiences and increase conversion;
Audit existing content and analyze competitors tactics to identify areas for improvement;
Manage content creation for developing the marketing funnel and supporting team’s projects;
Ensure that all content materials are consistent in terms of messaging and tone of voice;
Update and optimize content for search to drive organic traffic;
Collaborate with writers, designers, editors, analytics, product owners and other marketing teams across the company;
Monitor key metrics and analyze content performance;
Keep the team up-to-date with the latest trends in content marketing.
What expecting from you:
3+ years experience creating and executing a content marketing strategy that drives business results;
Experience managing content across multiple marketing channels;
Great analytical skills and an ability to make data-driven decisions;
Experience with SEO and proven success growing organic traffic;
Editorial mindset with an ability to understand audience needs and preferences;
Excellent communication skills, both written and verbal;
Native speaker or Proficiency level of English;
Quick learner with excellent problem-solving skills;
Experience in a B2B SaaS company is a plus.
Benefits:
Exclusive access to company’s data, knowledge, product;
Paid 5 weeks of Holidays;
Corporate education (trainings, seminars, conferences);
Corporate events;
Multisport card;
Bonus for individual/family activities;
Language courses;
Sick days;
Flexible work hours;
Monthly onsite and offsite corporate event.
