Etisalat UAE is looking for a Copywriter / Content Writer Lead to join our Employee Experience team in Human Resources at Etisalat Group to create engaging written pieces for our internal and external communication. Responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles and your application.
Ultimately, you’ll deliver quality writing pieces that appeal to our employees, attract external customers and boost brand awareness.
Key Responsibilities
Internal Communication:
- Write clear marketing copy to promote our HR initiatives and successes to drive relevant organic traffic.
- Create clear and concise process explanations for our employees
- Work on change management communication.
- Coordinate and communicate with multiple teams in HR and across the organization to fully understand the requirements.
- Edit, refine and proofread content from other teams and define their content needs before publication.
- Work with HR leadership and stakeholders directly for input and approval.
- Ensure all-around consistency (writing style, fonts and tone) and be mindful of things like flow, readability, and sentence variety while adapting to different audience requirements.
External Communication:
- Write large content pieces such as white papers, thought-pieces, reports and speeches.
- Manage with the EX team the events that HR participates in (planning, coordinating with vendors, understanding logistics, liaising with internal sales and marketing teams to publicize and promote the event, etc.)
Social Media Content:
- Research HR and Tech-related topics (combining online sources, interviews and studies) to stay up-to-date with trends.
- Prepare well-structured blog posts and social posts.
- Proofread and edit blog posts before publication.
- Identify customers’ needs and gaps in our content and recommend new topics.
Key Skills & Requirements:
- Proven work experience as a Content Writer, Copywriter or similar role for at least 5 years.
- Portfolio of published articles/posts/reports.
- Experience doing research using multiple sources.
- Familiarity with web publications and social media.
- Excellent writing and editing skills in English.
- Ability to meet deadlines.
- BSc in Marketing, English, Journalism or related field preferred.