В Estée Lauder требуется Consumer Marketing Assistant.
The Estée Lauder Companies is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, MAC, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced and Dr. Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
Job Description:
- Supports the Consumer Marketing Manager through all process to build the 360° marketing plan
- Take in charge projects include new product launch and integrated brand campaign roll-outs in the local market. These include developing and executing above-the-line campaigns (TV, Print, Radio), below-the-line activities (activation, sampling etc.), and other media
- Manage day-to-day activity of the brand to ensure that strategies are effectively executed across all channels
- Responsible for an accurate budget management
- Implement agreed communication plan (working closely with agencies and other stakeholders): External Advertising & creative agencies; Internal cross functional teams (Paid Media, Owned&Earned Media, E-commerce, Procurement & Retail and Visual Merchandising)
- On-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviors)
- Brand equity: Support and implement creative strategy aligned to marketing strategy/brand priorities and campaigns/activations an, ecommerce
- Responsible for virtual selling activities coordination (Project management & performance tracking)
- Responsible from the launch and promotional calendar across all channels, working closely with Product Marketing
- Adapts plan throughout the year depending on sales performance, lately observed trends, competitors’ campaigns and successes to be replicated fast
- Drives campaign performance analyses
Qualifications:
- A minimum of a bachelor’s degree
- 1-2 years of experience in Marketing
- Demonstrate creativity, innovation, and initiative
- Strong presentation and communication skill in English
- Be able to multi-task and work under a dynamic and fast-moving environment
- Good analytical, problem solving and decision-making skill
- Excellent computer skills, including in Microsoft Outlook, Word, Excel, and Power Point
- Strong digital understanding
- Ability to lead a cross-functional team and interface with international markets
- Previous strategic accountability in marketing
- Good communication skills – including understanding how to clearly communicate messages to consumer and key stakeholders
- Excellent analytical skills
- Willingness to lead, test and learn
- Interest in trends and new technology
- Not afraid to challenge the status quo
- Generous in spirit (knowledge sharing) and relationship builder
- Strong in multi-tasking
- Accountable for decision making