Mondelēz is looking for a Consumer Experience Digital Lead.
Requirements:
- Social Community Development, Website, Content Experience & Governance
- Deploy digital agenda through the establishment of local market principles and vision for how our Brands react, engage and show up across owned Social Media platforms
- Provide thought leadership on a market level, leveraging knowledge of trends and culture to become the go-to resource for consumer conversations, marketing innovation, and share learning & best practices across regions
- Lead and direct agency social teams to activate social media vision through development and execution of comprehensive platform and content strategies across multiple MDLZ Brands
- Filter agency and marketing partner concepts to ensure meaningful connection to target audiences and Brand purpose
- Evangelize effective content workstreams and identify efficient sources to produce high volume, low-cost content leveraging global ecosystem
- Guide recommendations for infiltrating new and emerging platforms and charter first-time, innovative tactics to create best-in-class digital experiences
- Leverage and manage social listening tools to derive insights, trends and collaborate with internal stakeholders to address opportunities and risks
- Build brand identity and support the design of engaging consumer experiences across MDLZ owned websites and promotional platforms
- Identify, evaluate and create synergies among Brand owned & Ecomm sites, focusing on front end content experiences that sync with brand vis id, campaigns, and optimal user experience
- Develop pathing strategies ensuring digital campaigns result in best-in-class consumer journeys
- Establish and organize a top-quality community management process, including Tone of Voice development, response strategy, and collaboration with customer service & engagement teams
- Maintain social governance, assisting with new channel set-up, inventory of all social channels and adhering to all global standards/principles
- Consumer Data / CRM Strategy
- Act as a Data Privacy champion for Marketing, monitoring the compliance of marketing projects with regulatory procedures and processes and raising feedback to the DPO on processes gaps and efficiencies
- Work efficiently with the Digital Identity and Data team and external partners to define, extract, and synthesize available data and develop an optimal deployment strategy
- Lead on developing a robust CRM strategy that adheres to global principles with local needs & captures all required consumer info
- Champion strategic and data-lead thinking within the organization so that we build knowledge around data and customer lead marketing
- Deliver omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience
- Collaborate with the insights and measurement team to analyze the business impact of the data and audience strategy and implement optimization recommendations
- Marketing eCom
- Ensure Digital JBP’s (VK, Yandex, Rambler) covers all marketing eCom needs, monitor and improve ROI of eCom formats which are paid by Working Media
- Facilitate together with media agency preparation of Digital Paybook for key eCom customers
- Ensure test & learm for eCom digital support outside of eCom platforms (collaborative ads, joint media with eCom customers etc.)
- Measurement & Optimization
- Support agencies with the collection, monitoring, and analyzation of daily, weekly, monthly, and quarterly reporting and presentations. Optimize strategy and content based on learnings
- Establish critical KPIs across all Brands, owned channels, identifying growth metrics across engagement, impressions, and followers
- Manage ongoing social media analytics and insights to track performance and continually optimize social media executions to drive engagement and brand conversations
- Direct competitive analyses across platforms to inform key learning and KPI performance
- Leverage insight based on local and global data with the BU Marketing team and the global Consumer Experience community
- Capability Development
- Elevate marketing community capability in the digital space in collaboration with the Marketing leadership in the BU and leveraging Marketing Excellence practice, develop the digital capability agenda for the BU and partner to deliver this agenda
Requirements:
- Marketing/Business/Sociology degree is preferred
- 6+ years of any combination of experience that demonstrates a commanding knowledge of social media, influencer marketing, CRM, content creation and strategy
- Digital marketer by background, experience of building brands in a digital ecosystem, understanding of digital levers of brand building
- Profound understanding of evaluating native social media analytics
- Solid experience working in relevant social media platforms (i.e. Facebook business manager)
- Ability to drive projects from conception to completion
- Proficiency in MS Word, Excel, and PowerPoint
- A genuine passion for digital marketing and value it can create for our business
- A passion for social media and creating unique organic content & conversation experiences
- Ability to analyze metrics & data to help with content optimization
- Function expert in social media and creating front-end digital experiences
- Translate brand strategies into persuasive communication, innovation and customer activation platforms
- Drive impact through relevant touchpoints that drive business
- Fluent and demonstrated world-class capability to guide and build organizational competency, shape overall digital marketing ecosystem
- Strong team leader, balance of strategic & strong analytical thinking, excellent presentation skills, and experience managing and coaching agencies in a rapid growth environment
- Fluent English