В американскую компанию-поставщик чистящих и гигиенических средств Diversey требуется Cluster Marketing Lead CEE.
Tasks/responsibilities:
Leadership of marketing function and team in Central & Eastern Europe cluster
Ensure full plan-to-execution marketing process is developed and implemented in all CEE countries and at cluster level
Organizational design and development within area, with strong focus on strategic talent development, skills planning and leveraging diversity actively
Drive digital transformation for both marketing function and overall business - from martech tools and systems through to eCommerce and virtual selling/service solutions execution
Product portfolio management and optimization - analysis and P&L driven approach, operated in countries and rolled up to cluster and regional level
Innovation cycle management - coordinate insights generation and processing, translation into product needs, execution of local/regional/global innovation programs with right market adaptation
Budget responsibility - structured planning against marketing/business agenda, preparation of requests and justification, ongoing management of execution and investments
Structured approach to workload prioritization and planning, driving and facilitating the right mix of maintenance, value adding and experimental focus across her/his team
Key business partner for cluster commercial leader, active part of cluster leadership team
Measurement/KPIs:
Key financials top line, gross profit and EBITDA
Innovation growth
Individual growth of product categories and customer sectors
Delivery of key initiatives and projects
Budget control and optimization
Efficiency delivery
Profile:
Minimum 10, ideally 15 years marketing experience, with strong quantitative and qualitative results
Minimum 5 years marketing function/team leadership experience at country/cluster level
Masters degree level education, a plus if in relevant discipline (engineering, business, economics, marketing)
B2B experience, ideally combination of B2B and B2B2C/B2C
Plus if experience from multinationals
Ideally experience with managing large product portfolio complexity
Strong collaborator and comfortable with interaction across multiple organizational levels
English at fluent/high level + one of the major East European languages is a plus
Track record of leading/driving large programs successfully, combining vision and entrepreneurial drive to create, drive and deliver progress and growth
Based near or in (prioritized order) Warszaw, Moscow, Prague or Budapest
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