В SaaS-стартап TestGear требуется Chief Marketing Officer.
TestGear is an ambitious SaaS startup that grows 300% YoY. Company is passionate about software development tools in general and test management systems in particular.
You will play STRATEGIC KEY ROLE and will be a part of a dynamic international team based in Cyprus, operating in a fast-paced software development environment and part of a thriving company where your contribution will have an Immediate effect on the company`s goals & growth.
The head of marketing/CMO will report directly to TestGear CEO and oversee all marketing and advertising initiatives, including planning, development, and execution and will work closely with the VP of Global SaaS Sales to ensure the marketing activities meets the company`s sales targets.
He/she will position the brand clearly and consistently in all marketing strategies and tactics to increase awareness, uniqueness, relevance, esteem, and reputation and motivate our target audience. He/she will measure the performance of all activities and campaigns and assess them against agreed-upon goals. Moreover, he/she will plan and execute the on-line marketing campaigns customized to fill and grow the lead pipeline with high-quality leads.
Job Responsibilities:
- Drive business growth on the global stage overseeing brand, digital marketing, public relations, and communications, direct, develop, steer the implementation of the marketing strategy as well as planning and advertising initiatives, and lead the teams responsible for brand identity and reputation, including digital marketing, design, social media, video production, and content creation
- Run the global marketing operations, collaborate with the VP of Global SaaS Sales & Director of Operation and external agencies to consistently achieve all marketing goals, and execute on time, implement, and monitor campaign results, and analyze and optimize key metrics (KPIs and ROI)
- Plan and organize marketing functions and operations and ensure they project the company's brand, oversee general market research, including competitor activities, establish a solid network of strategic partnerships, and expand, develop, and maintain media relationships to create a positive external and internal image associated with brand recognition
- Lead the development and execution of the company's marketing, advertising, communications, and distribution strategy internationally, and oversee the development of product/customer value propositions, acquisition marketing, affiliate marketing, advertising, sponsorship budgets, and strategic initiatives
- Coordinate marketing efforts to ensure the brand is optimally aligned with the company's financial and branding objectives, define KPIs, including measurement, analytics, and reporting methods to gauge success, and build marketing plans and budgets for the smooth operation of marketing projects
Do you meet these requirements?
- You - Are based in Cyprus or ready to relocate to HQ in Cyprus for work
- You – Have BSs/MSc in Business, Marketing, Communications, or any other relevant field from a reputable university
- You - Superior communicator with high interpersonal skills and a real team player
- You - Passionate person with solid experience in all marketing practices especially digital marketing for SaaS companies - Exceptional knowledge of marketing techniques and platforms. From market research and SEO to plan execution, and substantial knowledge and understanding of different web tools and marketing software
- You - Are ready to work in conditions of great and fast paced startup with but with frequently changing inputs. The company is looking for a person who can quickly adapt to changes in the market and won’t be upset about failed hypotheses
- You - Have experience in brand/content marketing/ SEO and working with influencers and bloggers
- You - Have 5+ years of SaaS Product (digital) marketing experience (HUGE ADVANTAGE)
- You - Have fluent English