1Fit is looking for a creative and analytical Chief Marketing Officer that lives and loves the cutting edge of growth marketing but also has the brand front of mind.
This person will be responsible for scaling current channels and generating new opportunities to grow the business.
1Fit — это быстрорастущий стартап, который хочет полностью изменить рынок фитнеса в Казахстане.
Example work in this role:
Define, measure, and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including subscriber acquisition and retention.
Develop a scalable growth strategy through our direct-to-consumer channels while also evaluating other sales/distribution channels for our products.
Own and efficiently scale a multi-million dollar budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.
Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time.
Manage an existing growth team of 3, while consistently evaluating new ways to increase efficiency and grow the team.
Work with our analytics team to lead marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs.
Coach and develop and recruit channel managers, own communication across the executive level and partner teams.
Partner with digital product and engineering and data science to create differentiated solutions that leverage performance media and/or new innovations in marketing technology.
Who You Are:
Big picture. Growth at the company is holistic and expands far past just acquisition and performance marketing.
Brand-focused. We work hard to maintain a specific brand mission, this role needs to have that front of mind at all times.
Experimental. We are looking for non-traditional thinkers, tinkerers, testers, and artists.
Collaborative. This position will work across all departments, specifically creative, engineering, and finance.
Forward Thinking. You don’t only rely on what worked in the past, you prefer to see around corners and plan for the future.
