Вакансия на удаленке.
В международную переводческую компанию Effectiff открыта вакансия Chief Marketing Officer.
Responsibilities include (but not limited to):
- Develop and implement a research-based strategic marketing and communications program for Effectiff services promotion, participation in the business plans development and Marketing department creation from «0»
- Build multichannel campaigns (inbound and outbound) that align messaging to the target audience and buyer journey, including:
- Search engine optimization (SEO) Search engine marketing (SEM) Digital Advertising and Social Media
- E-mail campaigns, identify key targets and lead the creation of compelling direct mail offers that drive buyers to act
- Oversee market research, the analysis and evaluation of key market statistics, customer requirements and competitive trends to help building and testing of hypotheses of future marketing activity effectiveness
- Manage creation of training and promotional videos, technology manuals, and other client-facing support materials
- Work with R&D to select tools and marketing technology (martech) stack to achieve goals
- Partner with other key functions like Finance on budgeting and planning and HR to help us to develop our talent brand
- Support leadership with presentations to support quarterly reviews of demand generation campaign results
- Continuously think of new and out-of-the-box ways to improve our marketing strategies to drive business results.
- Research and implement new techniques and technologies that help drive sales and customer experience.
Qualifications:
- At least 5-year experience in a similar role, preferable Translation&Localization industry
- English fluent
- Work experience in international markets, preferably in the US market
- Polished professional, team-oriented, highly motivated self-starter.
- In-depth knowledge of big data analysis.
- Skilled at managing, motivating, and maximizing every opportunity.
- Hands-on experience with CRM and SEO tools; Google Analytics, Google Adwords, Hub Spot, Web Trends, SalesForce, etc.
- High-quality and proven presentation skills.
- Excellent verbal and written communication skills.