Intelligence Retail is seeking to hire a Chief Marketing Officer.
IntelligenceRetail — инновационная компания, резидент Сколково, предоставляющая сервисы компаниям сектора FMCG \ Retail, направленные на повышение эффективности продаж, с использованием технологий распознавания изображений.
Responsibilities:
Generate content ideas, create and execute the content plan to drive demand for our world-class product and achieve our business goals.
Hire & manage the team of outsourced freelancers/agencies (copywriters, designers, video production, etc.) to produce required content (case studies, ebooks, how-to’s, industry thoughts, etc.) in many different formats: articles, videos, slide decks, etc.;
Pro-actively interview our team members to generate expert content;
Publish content on different channels: our blog, social media, email newsletters, YouTube, Medium;
Work closely with PR to get our content published in the leading media resources and external blogs;
Manage our social media accounts (Linkedin, Facebook, Twitter);
Monitor and answer relevant questions on Quora, LinkedIn, Facebook, Twitter, etc.;
Increase the number of G2 Crowd, Capterra reviews;
Get us listed in different app marketplaces (for example, Google Cloud marketplace, etc.)
Provide reporting on how each piece of content is performing.
Own the performance marketing strategy, budget, and planning;
Launch & monitor all digital marketing campaigns with the help of 3rd-party contractors or agencies (Google Ads, Facebook, Linkedin);
Design effective campaign landing pages to improve conversion rates;
Own ROAS / CAC metrics of designated channels & campaigns.
Your background includes:
Fluent English (C1/C2);
3+ years of experience as a marketing manager in a B2B/SaaS company with a strong track record of results. Bonus points if you had the successful experience of promoting a product in English-speaking markets;
Proven experience of building and managing outsourced marketing team (SEO-specialists, performance marketing specialists, designers, etc.) or agencies;
Excellent project management skills and ability to manage multiple projects simultaneously;
Ability to calculate & justify necessary budgets to achieve required business goals within the estimated timeframe;
Excellent communication skills (both verbal & written), great attention to details and sense of beauty;
Desire to work in a startup environment and to grow as a marketing leader as the company grows;
Interest in the areas of Computer Vision, AI/ML, Big Data.
The company offers terms of cooperation:
Working on interesting international projects;
Professional training and development opportunities;
Work in an innovation center with a developed infrastructure and advanced technologies;
Ability to work remotely sometimes. If you decide to visit the office, you will find sweets, delicious coffee, soft poufs, table tennis, gym, swimming pool and a good atmosphere;
Work in projects with the most modern technologies;
Official registration and salary.
