Gaming Marketplace YAY Games is looking for a Chief Marketing Officer.
YAY Games is a fully decentralized Gaming Marketplace with an innovative in-game mining system for network participants while playing games in a fully decentralized manner. On platform, participants can earn crypto from: in-game mining, farming, trading.
Requirements:
- Be ROI Oriented & Performance Marketing Adherent
- Expirience in Gamedev industry is a must
- Understanding the cryptocurrency industry and relevant experience in crypto companies
- Be experienced in crypto preferably deeper than regular gem-hunting
- Be proficient with Google ads, Facebook ads, mailing tools (Mailchimp) and other related marketing tools and software
- Will to work in fast-paced tech start-up environment, sometimes outside working hours
- Fluent English
Tasks:
- Lead the marketing mindset and expertise in the company
- Research competitors to compare their marketing approaches and traffic sources
- Participation in products (games and platform itself) development by making recommendations to improve user experience, engagement, retention, etc.)
- Manage marketing teams (Growth Hacking groups, Copywriters, Analysts, UA Managers, Game Community Managers, Designers, Partners)
- Conduct specific PR activities within the media field
- Manage promotional assets (trailers, web assets, screenshots, etc.)
- Monitor key product metrics and understand root causes of changes
- Design A/B tests and analyze results
Terms:
- Competitive salary
- Flexible schedule, additional vacation
- Comfortable office 7 minutes from metro Dmitrovskaya
- Growth opportunity within company
- Friendly and ambitious team
- Ability to improve English natively
- Corporate events, international traveling for conferences/events, sports, quests, board games