В финтех-компанию ThinkMarkets ищут Chief Marketing Officer.
Established in 2010, ThinkMarkets is a global online financial trading company with over 12 offices and 230+ employees spanning Europe, Middle East, Africa, Asia, and North America. Company specializes in providing multi-asset trading and support to thousands of clients around the world 24/7.
The Role:
Company is seeking a dynamic Senior Marketing Executive with extensive experience within the Financial Services industry to lead the marketing function of a fast growing global trading business.
The Chief Marketing Officer ("CMO") will be responsible for driving the Company’s strategic growth by overseeing all marketing operations. As the CMO, you will be responsible for planning, developing, implementing, and monitoring the overall marketing strategy of the Company. To be successful in this role, you will be required to tailor the marketing plans to complement the strategic objectives of the Company. You will be a key member of the Senior Leadership team and will work closely with Global Marketing, Sales, Business Development and R&D/Product teams. This role will have an influential impact on ThinkMarkets’ forward-looking growth strategy.
Responsibilities:
- Develop, implement, and proactively manage the Company’s global marketing strategy and plans to achieve our business goals
- Create unique marketing campaigns across various regions throughout the world
- Synergize product, marketing, technology operations and sales into a unified marketing funnel to acquire a diverse set of investing and trading clients across the world
- Manage cross functional marketing teams consisting of web development, content, design, social media, data scientists, regional marketing managers and paid media specialists
- Implement best practices related to the efficient delivery and highest quality production of digital, advertising and marketing programs
- Collaborate with senior management and stakeholders to establish new market priorities, product innovations, and new business opportunities
- Oversee all marketing assets, internal and external communications, and execution that elevates and improves outcomes, including social media, company websites, events, and press
- Develop strategy roadmaps, planning and goals for the Company by simultaneously maximizing our advertising budget
- Develop and maintain strong media relationships to create a clear and positive internal and external image associated with the Company’s brand recognition
- Keep apprised of the latest marketing trends, technology and competitor offerings
- Build and maintain strong relationships with colleagues and other C-level executives to successfully drive the Company’s global marketing strategy
- Build a first-class marketing team with a presence across all locations and attract, develop and retain top-tier marketing talent
Requirements:
- 10+ years of relevant experience in a senior leadership marketing position within the financial services industry
- Experience in a global digital marketing environment on both an agency and client side with solid data analysis experience is preferred
- BA/MSc degree in Marketing, Communications, Computer Science/Engineering or related field
- Strong knowledge of paid media advertising as well as new client acquisition strategies across multiple channels from paid and non-paid verticals
- A deep understanding of trading-related businesses from online trading, wealth, and fintech related verticals across multiple asset classes
- Broad understanding of the marketing technology stack from SalesForce Marketing Cloud, Google 360, Semrush, and more
- A proven and demonstrated track record of successfully developing efficient strategies and business plans across all facets of the marketing industry
- Excellent communication, presentation, and leadership skills
- Ability to present to the board at a senior management level on marketing metrics, marketing performance, and global strategy
- Self-motivated, dynamic and performance driven
- Ability to work in a fast-paced, multicultural environment
- Strong understanding of budgets, business planning, and metrics tracking
- You should be able to: provide background information on answers to the initial questions, interview well in front of a panel consisting of senior management, and articulate technical answers about marketing strategies with clarity