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В FinTech-компанию BeInCrypto требуется Chief Marketing Officer.
BeInCrypto creates content and products to educate and inspire everyone with crypto & Web3. Generates original content and cover major news, and makes it available in 13 languages. Company is much more than a media publication. Also develops educational products and tools and has 4 more products inside digital nomad backpack: Learn, Rankings, Academy, and Jobs.
As the Chief Marketing Officer, you'll navigate the dynamic crypto industry with a focus on B2B Marketing within Web 3. Your autonomy will be key as you implement innovative strategies and lead brand development, all while staying agile in the ever-evolving crypto sphere.
The primary challenge in this role revolves around constructing a formidable brand that appeals to the largest companies with the most substantial budgets, effectively shaping it into a marketing powerhouse.
The goal is to establish strong relationships with industry leaders, discern their pain points, and offer tailored solutions at competitive prices while seeking substantial budgets to ensure a consistent and stable income.
Additionally, the challenge extends to crafting a product portfolio, refining sales strategies, and maintaining a focus on the quality of sales transactions.
What you’ll do:
- Demonstrate an in-depth understanding of blockchain tech, cryptocurrencies, and adept knowledge of crypto social media marketing
- Display proficiency in project management, multitasking, and concurrent handling of multiple initiatives
- Formulate and implement innovative marketing strategies aligned with the company's goals, focusing on media sales
- Collaborate closely with the sales team to devise and execute sales strategies in sync with the broader marketing plan
- Identify and create demand generation campaigns, tailoring B2B marketing initiatives to meet specific requirements
- Strategize end-to-end B2B campaigns, generating leads and establishing nurture streams
- Conceptualize and produce lead magnets, case studies, and incentive programs
- Monitor industry trends, conduct market research, and analyze data to identify new opportunities and formulate effective marketing strategies
- Plan, execute, and manage marketing campaigns, ensuring adherence to timelines, budgets, and alignment with the overall marketing strategy
- Develop and manage marketing budgets, ensuring effective resource allocation to maximize ROI and stimulate revenue growth
- Measure and report marketing results, encompassing key performance metrics, ROI, and valuable insights to senior management
- Leverage a robust network within Public Relations and global tier-1 media
- Demonstrate comfort and proficiency in public speaking, representation, and corporate communications
- Stay abreast of the latest developments in Web 3, crypto, and blockchain technologies
It’s a perfect match if you have:
- Hold a minimum of a Bachelor's degree in marketing, business, or a closely related field
- Accumulate a minimum of five years of marketing leadership experience, with a focus on roles at the VP or C-level
- Demonstrate a proven track record in driving business growth through effective marketing strategies
- Showcase hands-on experience with web3, crypto, and blockchain technologies
- Exhibit native or bilingual English proficiency for seamless communication
- Validate a history of successfully managing marketing campaigns contributing to revenue growth
- Prior experience within a marketing agency with a robust global network is mandatory
- Strong analytical and problem-solving skills, showcasing the ability to make informed, data-driven decisions
- Excellent communication and interpersonal skills, with a proven ability to build and maintain relationships with clients and stakeholders
- Thrive in a fast-paced environment, managing multiple projects simultaneously
The company can offer:
- A true startup experience – flat hierarchy, no bureaucracy, and the opportunity to have a meaningful impact on a growing business
- Productive ground for applying positive practices from your experience and fresh ideas, complete freedom in actions and decisions (based on numbers and data), and a high degree of trust in your expertise
- Compensation terms for this role are discussed individually — the company is keen on aligning with the market and offering conditions comfortable for you
- A culture of autonomy and accountability — the company relies on numbers and outcomes, not the number of hours you spend online
- A people-focused organization dedicated to making sure you’re maxing out on learning, growth, and impact, and getting recognized for the great work you do along the way
- Constant growth opportunities
- The chance to join a stellar team of talents and learn from them
- The company has team members in 60 countries all over the world! Wherever you go, you can meet someone from the BeInCrypto family