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В американскую корпорацию Automattic (WordPress, Tumblr) требуется Chief Marketing Officer.
Key responsibilities include:
- Expertise in multi-stage demand generation funnels and related technologies including marketing automation and CRM
- Build an efficient and comprehensive full-funnel lead generation engine
- Implement and continuously improve marketing pipeline health as well as acceleration strategies in the U.S. market
- Comfortable owning and advancing associated metrics of acquiring customers and pipeline management
- Strong focus on efficient use of digital marketing strategies and middle-of-the funnel nurture techniques
- Ability to lead and inspire confidence across all team members of varying marketing functions
- Build a strong product marketing function focused on comprehensive data gathering and analysis of customer pain points & buyer journey, and demonstrate the ability to drive cross-sells and up-sells
- Develop and execute on an account based marketing strategy to increase the number of customers as well as to support the expansion of ARR within existing customers
Desired Skills & Experiences:
- 10+ years of formal marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
- Experience building and leading all aspects of a growth company’s marketing strategy in a very hands-on manner
- Exceptional track record developing and implementing marketing strategies that have consistently met or exceed planned objectives, and materially contributed to top line growth goals
- Ability and desire to use data / metrics to make strategic growth decisions and effectively align marketing efforts with the sales team’s goals and objectives
- Dynamic, high energy executive with proven ability to build and engage best-in-class marketing teams; act as a mentor, coach, and a player
- Experience-based mastery of contemporary marketing practices and a demonstrated understanding of market development strategies, customer decision-making processes, and brand management, with an ability to successfully build brand recognition and market awareness while driving a high volume of leads to the business