Chief Marketing Officer (Auto) в Авито

Details of Auto specifics as of strategy: Auto consists of 2 categories: Comtrans and Autocars. 

• Autocars - mature business with force competition, complex relatively narrow target audience difficult to get/attract. Here is the need to set-up processes underdeveloped in Avito marketing (for example currently - special projects, but this can be changed based on goals\target audience specifics)
• In Comtrans there is a goal of new business development
• Auto Vertical is very complex in terms of product and business units - there is a need for search for synergies (autoteka, transaction, classified, dealers) - soft skills of integrator & game changer becoming very important

Responsibilities:

Marketing and communication strategy for Auto:

• Defining marketing target audience segmentation and positioning
• Competitive marketing benchmarking and assessment of Avito's probability to win vs. them
• Defining marketing goals: image and awareness/consideration, users growth/engagement/retention metrics
• Defining key marketing instruments (internal and external) and their usage sequence and scale
• Defining key partnerships’ opportunities

Definition and implementation of Goods's cross-category marketing plan:

• Integrated campaigns planning including all media, offline and internal Avito marketing channels
• Pre- and post- effectiveness assessment of the marketing plan
• Efficiency improvement initiatives: initiating and implementing marketing innovation test projects
• Responsibility for marketing compliance and risk management questions  

Auto marketing budget responsibility:

• Responsible for buyers and TRX buyers total Auto
• Shares responsibility for Revenue with ASD
• Responsible for annual budget forecasting and forecasting accuracy for the Auto in total,
• Responsible for detailed monthly forecasting and accuracy 
• Sizing and structuring of overbudget and investment marketing budget requests 
• Approval of tender requests and marketing expenses within budgeting limits

 Auto marketing team management:

• Defining and defending marketing team structure for cross-category programs in Auto
• Recruitment, development and performance assessment of in Auto marketing team. 
• Succession plans definition for key marketing roles of the vertical
• Engagement and motivation of vertical's marketing team management

Cross-functional team management:

• Defining vertical's requirements for dotted-line teams
• Contributing to hiring of key marketing teams in Central marketing/other verticals' upon request

Long-term strategy development for the vertical and vertical's categories and marketed products together with vertical Business development, Product, Sales and Strategy teams:

• Initiating key product changes required for successful marketing of the vertical
• Customer journey map: defending key changes required for efficient marketing funnel - together with product & business development teams
• Identifying brand related challenges and actions needed for effective vertical's marketing - together with central team

Requirements:

• Knowledge of big digital products (even if b2b than massively used b2b like Yandex Direct) marketing trends\practices and competitors (incl. abroad markets) proven by:
• 12+ years solid experience in marketing incl.
• 5+ years of experience in big digital products marketing
• 5+ years of experience of leading a team: experience recruiting, motivating, inspiring marketing team
• Experience of 1bln + budget management (proven success campaigns)

Must have:

• Experience of marketing strategy definition and execution with focus on positioning, branding and digital implementation (perf + media)
• Problem solving advanced skill - analytical skill + justification for senior stakeholders
• Proven experience of complex data analysis for product/product marketing programs set-up and execution (ROI based a as plus)
• Experience managing and collaborating with internal/external teams of excellence (creative, media, events, SMM, performance, CRM)
• Experience leading the development of integrated marketing campaigns
• Curiosity for technology and the future evolution of user experience in IT
• Cross-functional experience in product, business development, sales or strategic consulting as a plus
• English - advanced

Working in Avito is:

• The opportunity to implement your ideas in a project with a multi-million audience
• Talented team ready to support your initiatives
• Powerful hardware, additional monitors and everything you need for productive work
• Transparent bonus system, a decent salary
• Health care: from the first day you will have voluntary health insurance with dentistry, a therapist and a massage therapist are available in the office
• Personal budget for training, which can be spent on books, courses and conferences
• Development of useful skills: in courses for employees, you can improve the art of negotiations or learn English
• Remote work and a wonderful office two minutes from the Belorusskaya metro station: a panoramic view of the city center, places for secluded work and recreation areas