Microsoft is searching for a CEE Integrated Marketing Lead.
Responsibilities:
- Deliver marketing impact against key business goal by acquiring and nurturing leads and supporting consumption.
- Lead the development and execution of integrated marketing plan to deliver Business Group and Sales priorities.
- Ensure orchestration between all Solution Area and Segment plans and optimization across all audiences and plans.
- Leverage and localize global programs, positioning, messaging, and content. Provide local feedback and insights to Corporate stakeholders.
- Continually optimize performance across the marketing mix and deliver insights and opportunities to Sales and, Business Groups (BGs).
- Drive connections across key stakeholders to increase impact.
- Own relationship and drive governance with Sales Leadership, Business Groups and Partner organization.
- Partner closely with CMO Shared Services (Events, Media Buying and Social) to land execution across our paid, earned, and owned channels.
- Work with our Partner Organization to align marketing activities and incorporate relevant partner solutions into plans.
- Ongoing engagement with Sales to create and surface opportunities and support Sales objectives across all Solution Areas.
- Drive alignment across all marketing plans with the marketing teams in the respective subsidiaries.
- Develop, attract, and export top Modern Marketing talent worldwide and embrace Microsoft values and culture.
- Lead executional Excellence and alignment to global processes and compliance.
- Model behaviors regularly leveraging global marketing insights data to inform marketing planning and optimization and sales opportunities.
- Ensure all Solution Area plans align to modern marketing platforms and processes. Leverage global leading practices.
- Work closely with Marketing Operations Manager to optimize marketing execution support through Marketing Service Central (MSC).
- Partner with Marketing Operations Manager to ensure all marketing execution is properly set up in systems and tools for tracking reporting.
- 100% budget utilization - Effective and accurate forecasting and spend of marketing budgets.
- Lead Microsoft brand stewardship, ensure GDPR compliance and adhere to Microsoft Accessibility Standards and Diversity and Inclusion principles in all executions.
Qualifications:
- The ideal candidate is a strong performance marketer.
- You will demonstrate and model for your team, deep understanding of marketing insights dashboards and surface opportunities, drive marketing planning decisions with local stakeholders and lead connected sales and marketing discussions with Sales.
- You have a strong customer focus with a drive to deliver the best solutions for our customers.
- You enjoy being continually challenged in a multifaceted, matrixed, and constantly evolving environment.