The role of Business Development and Ad Sales Director in ViacomCBS is dedicated to business development opportunities in the markets of Russia, CIS, Ukraine, Baltics and Georgia.
The key goal of this role is to further develop and strengthen the revenue stream & Lines of Business opportunities based on Ad Sales, Special Projects and various location-based partnerships, including but not limited to events, branded resorts/hospitality, theme parks, attractions, cruises, exhibitions, live stage tours and other location based experiences. The role would also include general business development for off-line monetization of adjacent Lines of business.
In addition, wider global collaborations and partnerships may be brought for execution under this role for the territories in scope.
The person in this role manages one position of Sr. Ad Sales Manager and a small team of Project manager and Project Support Coordinator.
KEY RESPONSIBILITIES
AD AND SPECIAL PROJECTS SALES
Be responsible for all Ad-related business for all ViacomCBS channels brand portfolio on the territories of RCIS, Ukraine, Georgia and Baltics
Grow Ad-related clients portfolio to deliver commercial targets working across all ViacomCBS Networks International (VCNI) brands
Work out sales strategy, negotiate and extend current and new deals
Grow revenue of Product Placement, Content Placement, Events and Multi-platform Projects across VCNI channels portfolio
Be responsible for Digital Ad & Special Projects Sales development and Online Ad revenue growth
Maintenance of sales-houses work and their KPIs deliver, look for opportunities to grow the business
Manage relationship with clients and media agencies to ensure revenue is maximised whilst brand is protected
Overall responsibility for ensuring Special Projects deals are delivered at an operational level, with the help of project execution team
Monitoring of all Ad-related campaigns to ensure both client and Viacom targets are met and done within compliance
Maintain Ad market analysis and strategic forecasting for Viacom Ad business
Prioritize team efforts according to OI impact
Search for new markets and territories opportunities
LOCATION-BASED ENTERTAINMENT AND EVENTS SALES
Be relentless in the pursuit of potential leads in designated territories. Collaborating with other regional LBE (Location Based Experience) leads where there is opportunity to develop leads across our markets.
Develop new partnerships for events, maximizing our brands potential, at the same time establishing revenue stream and monetization of company’s IP.
Lead the process ideas development of the projects and products based on clients’ interest and within VCNI guidance, work close with LBE, CP (Consumer Products) and brand teams
Identify new business opportunities and licensing partnerships across traditional and emerging business lines (branded resorts, theme parks, attractions, cruises, exhibitions, live stage tours and other location-based experiences).
Negotiate the deals, maintain execution.
Develop a strategy and long-term business-plan
BUSINESS DEVELOPMENT
New opportunities development in cooperation with state/governmental agencies, as part of the specialized events combining ViacomCBS IP and territories/locations promotion.
Recognize and prioritize leads that will lead to large revenue opportunities rather than small incremental gains.
Leverage resources from peers and teams rather than managing direct teams i.e. creative, marketing, research, distribution & CP Licensing.
Collaborate with internal stakeholders to smoothly manage the evaluation and approval process of identified leads.
Jointly with the Strategy team prepare and evaluate feasibility and revenue stream of the proposed partnerships opportunities.
Be involved with continued account management as and when required.
Any other business development leads based on ViacomCBS IP, resulting in additional revenues for the Cluster.
ROLE-SPECIFIC SKILLS/ATTRIBUTES
Substantial work experience from either a sales, partnerships, or licensing & business development background.
Strong negotiation and sales skills.
Keen interest in location based entertainment and partnerships.
Fluent English language.
Strong relationship building skills, good market connections and network.
Excellent communicator – able to liaise effectively with a variety of stakeholders, including governmental bodies and senior stakeholders.
Excellent presentation skills.
Proven ability to think creative and strategic while handling complex issues.
Strong project management skills.
Ability to see big picture, work under pressure while meeting budgets and deadlines.
A willingness to go the extra mile.
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