В PepsiCo требуется Бренд-менеджер (Чудо).
Responsibilities:
- Deliver sustainable growth of business & brand KPI's, define brand profitability factors and opportunities to activate it
- Contribute to strategic and annual brand plans development and their execution via leading assigned work streams
- Monitoring and deep-dive analysis of brand performance data (market data, internal and sell-out data, consumer data, etc.) to evaluate achievement vs. targets and to propose corrective measures and learning's for future
- New product development, including deep dive into consumers’ insights, trends & market analysis, collaboration with R&D, pack design development, artwork approval, P&L management incl. COGS formulation
- Support sales teams with all necessary instruments & materials to win in store by developing selling stories for NPD/PROMO to customers, in store POSM, toolkits for NPD launches, shopper activations mechanics
- Collaborate with Insights, Commercial, R&D, Commercialization, Design center and other cross-functional teams to implement brand plans
Requirements:
- Min. 2-3 years’ experience in Marketing with proven business results as Brand Manager/Junior Brand Manager
- Good analytical skills; high accuracy; ability to work with big amount of data (see connections in data, trends, quickly analyze complex problems)
- High passion to brand building and marketing, constant search for new consumer/market trends
- Product development (NPD) experience: concept writing; consumer insights analysis; P&L management, understanding retail business specifics
- Communication development: ATL/Digital/Social Media/BTL
- Excellent time and project management skills; ability to prioritize tasks and engage other people to meet deadlines
- Strong communication skills; ability to efficiently operate and achieve results through teamwork
- Fluency in English is a must (both writing and verbal)
- Strong motivation to learn and gain marketing and dairy category expertise
- Active user of MS Power Point; Excel skills; Nielsen database