В PepsiCo открыта вакансия Бренд-менеджер (Adrenaline Rush).
Responsibilities:
- Drive and contribute to brand development vision, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business results
- Develop and execute marketing activation programs to drive shopper engagement and maximize conversion
- Lead development of the commercial strategy for the new product / packaging / in-store support / including pricing strategy
- Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company)
- Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and contribute to full year activation calendar
- Support Marketing Manager and contribute to Strategic Plan
- Demand planning & control for assigned sublines/projects
- A&M planning & control, incl. working/non-working split
- Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms
Requirements:
- Recent 3 years + of marketing experience preferably in brand development
- University Degree in marketing
- Have proven examples of leadership & influence skills
- Have strong time management capabilities and communication skills
- Be a creative thinker
- Upper-Intermediate and higher in English
