Nike is searching for a Brand Marketing Manager.
Your core responsibilities will be:
Driving our Relationship strategy on the ground in the city, resulting in the identification of the people, communities & organizations that best align to our brand values and can serve as the human face of our brand on the ground in one of our key cities
Driving our local Purpose strategy and resulting Passback programs, partnering closely with key local athletes to leverage our combined platforms to make a difference
Working with agency partners to develop targeted storytelling upgrading our relationships on the ground, and driving IRL experiences for our most engaged members
Building, developing and empowering an impactful, diverse, and agile team
Agile roles are intended to create the flexibility required in the organization. This role is agile in a few key ways:
The role goes across all sports performance/lifestyle dimensions, sport & cultural moments, and new areas that may not exist, or we do not support yet. This allows us to be flexible and to remain fully committed to adapting at the pace of our consumers, to ultimately serve them better
As brand-defining concepts emerge from Global/EMEA, to have an impact in the cities that shift trends, this role may complete local extensions of such key concepts
Essential requirements:
A minimum of 4 years experience in marketing, with a strong focus on cross-functional marketing
Prior experience in the category, brand narrative, or account brand marketing, able to define and understand the full spectrum of the city consumer, and a desire to better connect with them on all dimensions of sports performance and lifestyle
A proven track record of connecting with our consumers through insight-led execution of cross-functional brand marketing campaigns
Proven experience identifying, owning, and managing external relationships with individuals and organizations, aligned to Nike’s strategic objectives
Prior Nike marketing experience in London and a demonstrable understanding of the consumer, the city, and Nike’s position within it
A desire & willingness to adapt in an agile fashion to our consumers and organization’s needs to deepen our relationships with members.