В международную компанию-производитель Perfetti Van Melle (Mentos, Frisk, Fruittella и др.) требуется Brand Manager.
Job Description:
- Responsible for the delivery of Brand Growth through implementing brand tactics & activities
- Responsible for supporting innovations and renovations delivery through excellent launch implementation
- Responsible for monitoring performance of consumer & shopper activities and generating actions to maintain or improve Brand Preference
- Responsible for effectively and efficiently managing gross margins & marketing budgets for specific variants or activities
- Responsible for leading cross functional teams through brand operational processes (Portfolio Reviews, PSMs, etc) to deliver strong results
- Works closely with Trade Marketing in the development of Brand Strategies fit for the channel and customer
- Monitors and analyzes business performance vis-à-vis business goals (awareness, share, distribution, brand health) and the competition. Works closely with the CMI In identifying brand opportunities and addressing brand challenges
- Effectively works with communication partners to develop creative campaigns that motivate consumers to prefer & love the brand as well as with promotions agency partners to develop & implement activities that drive consumer preference
Qualifications:
- Minimum of 3 years experience in Brand Management with a solid background in the FMCG industry
- A proven track record in building brands and launching new products
- Adept in Digital and E-commerce
- Good communication and presentation skills
- Experience in leading and managing cross functional teams
- Able to work under high pressure, able to adapt to a dynamic set-up and have a self-initiative mindset
- Strong interpersonal skills in order to relate to people across all levels within the organization and with external business partners
- Ability to initiate and lead projects and work autonomously
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