Samsung is looking for a Brand Manager.
Responsibilities:
Brand strategy:
- Contribute to brand strategy development & execution
- Explore the available local competitive, consumer data & other insights which are actionable and relevant, ensure these insights are addressed through corresponding ideas and plans
- Manage relevant HQ coordination, incorporate global brand campaigns, guidelines & learnings into the planning
- Develop & implement the marketing initiatives in line with the strategy
- Define relevant KPI & enable target setting for the marketing projects/initiatives in line with the strategy
Brand initiatives:
- Ensure innovative & creative approach to brand activation mechanics
- Handle creative production process for the assigned projects
- Ensure efficient cross-functional collaboration within the company
- Closely cooperate with product & marketing communication teams to synchronize and coordinate strategies, marketing activities and executions
- Enable flawless execution of related brand initiatives
- Develop corresponding media/communication plans to support the initiatives
- Monitor ongoing performance & take actions to maximize project results
- Enable smooth workflow for supporting project documents, timely approvals & strict budget management
- Handle relevant reporting
- Ad hoc requests
Requirements:
- Brand marketing and/or marketing communication experience from 5 years
- Premium brands work experience
- Fluent English
- Cross-functional projects leadership experience
- Strategic thinking
- Negotiation/communication skills, Project management skills, Creative thinking