Крупная фармацевтическая компания в поисках Brand Manager‘а на безрецептурное направление.
Responsibilities:
Owner of the brand, brand strategy and planning
Marketing Mix development and execution
Defining relevant touch point in media (TV, non-TV), media planning, KPI tracking and performance
Brand budgeting and planning, Brand PL and ROI management
NPLs: brand extension, new brand launches
Understanding key market data and capabilities to build market data flow and market research plan
Claim development, creative development and adaptation from complex to simple
Strong collaboration with HQ team (France) in brand positioning development, innovation pipeline development, strategy defining, etc.
Requirements:
Project leader / driver
Marketing experience: 3-5 years
Education: economic degree (Desirable)
Language: English fluent (French is Plus).
Внимание! Вакансия от рекрутингового агентства!
