Coca-Cola is searching for a Brand Manager.
Responsibilities:
Assess attractive local operation units and consumer opportunities that are currently untapped by the company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
Oversee localization and real-time amplification of IMX campaigns within the Franchise units, providing input to OU IMX team.
Drive bottler alignment on the marketing agenda, including portfolio priorities and category / brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
Participate in agile projects for the development of operation units and Market-level innovation and IMX campaigns.
Provide input to operation unit IMC team for localization and/or real-time amplification at Market-level, and buy local media that cannot be bought at OU level.
Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
Provide coaching to junior members of the team and to members of project teams.
Manage local brand(’s/s’) NR, GP, DME to deliver the OU brand growth and financial targets.
Do you have:
Bachelor’s degree.
Proven years of brand management and marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf).
Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.
Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
Experience working in cross-functional and cross-geographical teams is preferred.
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