Badoo is looking for a Brand Manager, Russia to plan and execute world-class integrated brand marketing campaigns that create brand impact and drive growth for Badoo in Russia. As a Brand Manager, you will be based in our Moscow office and you will report to Brand Marketing Director/Lead — Russia.
You will be responsible for delivering campaigns and projects that defends our brand’s reputation and generate demand for Badoo.
You will work closely with global marketing teams to adapt and execute integrated campaigns, while also working with local agencies on specific projects. Your work will cover a wide range of objectives from acquisition to awareness.
This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment within one of the world’s most innovative brands.
The successful candidate will have experience working as in-house brand marketing support, and working in or with centralised teams. They will have a proven track record of navigating a matrixed organisation, leading creative and media agencies, and experience using consumer and market insights to inform their decisions.
WHAT YOU WILL DO
-
- Create, manage and execute market campaign strategies that align with the wider Russia strategies.
- Identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them.
- Manage external agencies and internal resources to develop integrated campaigns (briefing, providing strategic feedback, production).
- Act as campaign POC for stakeholders across the business globally (Product, Analytics, Strategy).
- Manage campaigns budget (developing projections and tracking actuals).
- Drafting agreements and liaising with the International Operations team and/or Legal team to define commercial and contractual information for brand campaigns.
KEY SKILLS
-
- 3+ years relevant marketing experience, preferably in a fast paced environment
- Strong business acumen; structured thinker with project management skills and attention to detail
- Strong written communication skills and the ability to bring to life the Badoo brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
- Experience in developing and executing multi-channel campaign strategies across digital channels which solve commercial issues
- A strong customer-centric mindset — you are always thinking about how ourсcustomers interact with the brand
- Be comfortable with a hands-on environment that involves supporting end to end campaign execution
- Strong written communication skills and the ability to bring to life the Badoo brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
- Understanding UK consumer social networking app market and core demographics
ABOUT YOU
-
- Be passionate about the Badoo brand vision and values
- Be a creative problem solver, with the ability to think quickly & independently
- Flexible to adapt to changing priorities and able to work to tight deadlines
- Good relationship management as you will engage with partners across several different functions as well as global marketing colleagues
- Meticulous attention to detail
- Strong communicator and relationship builder
- The ability to seamlessly execute all projects from beginning to end
- Fluent in Russian and in English