Анимационный бренд Маша и Медведь ищет Brand Manager.
Key Functions:
- Leading the creation and execution of Brand strategy and initiatives providing Brand development
- Leading successful implementation of the cross-functionally aligned brand plan, managing marketing, product, and design teams, active cooperation with all other departments
- Working with Brand positioning and awareness growth including Digital and New Media
- Working as a business partner with the Sales team to identify growth drivers, including trade marketing price and promo, communication, packaging, etc. Planning and execution of B2B, DTC, and special projects
- Identifying new business opportunities for launches
- Determining and managing KPIs and other performance indicators, including product metrics, research of the market, competitors, customers, etc
- Responsible for budget management, supporting delivery of P&Ls for assigned projects
Requirements:
- Minimum of 5 years of Marketing experience of consumer goods or media
- Marketing oriented, well-developed product marketing skills
- Highly organized and structured, good analytical skills, responsible, team player, leader, able to resolve conflicts
- Working experience on an international landscape is an advantage
- Able to communicate with internal & external partners to gain commitment and support
Qualifications:
- Degree in marketing/ advertising is preferred
- Experience with digital/content marketing/social media marketing is preferred
- Proven ability to plan and manage budgets
- Successful track record in marketing/brand director roles, successful experience in creating and launching marketing campaigns is a must
- Strong communicational and writing skills in English (c1/c2 – a must)
- Desirable experience: FMCG/Retail/Kids/Media/IT – Brand Manager/ Marketing Manager
- Commercial attitude – a must
Company offers:
- Work in a stable company, market leader
- Corporate culture with team-buildings, yoga class, ping-pong, health insurance, etc.
- Office within walking distance of "Alekseevskaya" metro station