MATTEL (Barbie, Monster High, Ever After High) is seeking a Brand Manager.
Duties and responsibilities:
Responsibility for dedicated brand portfolio management;
Compete brand planning and execution cycle, including – product related activities, promotion, pricing, communication (ATL, BTL, PR, trade) as well as P&L management.
Detailed tasks:
Development and adaptation of marketing plans focusing on market share growth, sales and profit objectives and changes in sales performance in the market;
Development of full brand A&P budgets;
Preparation of promotional, media buying and PR programs;
Development of sales presentations for brands;
Development and/ or application of merchandising and media guidelines, promotional recommendations and other relevant information to support sales plans;
Participation in creation of the POP materials, catalogs and premiums offers;
Preparation of product pricing recommendations;
Effective and timely implementation of new product launches.
Candidate’s profile:
Bachelor or Master’s degree in marketing, business management or similar;
Minimum 3-4 years of experience working in brand / product management area within an international organization (preferably within toys or FMCG industries) including:
Brand (or product) strategic planning;
Creation and adaptation of all types of communication (ATL / BTL / PR / trade);
Experience in marketing vendor management (advertising / creative / research agencies, media houses, etc.);
Experience in budget management (A&P) and P&L management;
market data analysis;
Team managerial experience would be an asset (brand manager supervises tasks of a Brand Manager Associate and of a Trainee);
Project management and project co-ordination experience, ideally gained at multi cultural (cross-cultural) environment;
Highly pro-active, independent, goal oriented yet team player with well developed social skills;
Able to work in dynamically changing business environment, well organized multitasker;
Proficiency in Russian and English;
Advanced knowledge of MS Office (i.e. Excel, Power Point, Word).
For the chosen Candidate, Mattel offers:
Possibility to work for the global leader in toy business;
Exposure to international environment and cross-cultural experience;
Challenging tasks in a dynamic and fast growing environment in a team managerial role;
Attractive development plan aimed at cluster advancement path;
Competitive salary and benefit package.
