Brand Manager (Team Sport) в сеть магазинов спортивной одежды Demix (Спортмастер)

13 октября 2021
Москва

Demix is searching for a Brand Manager (Team Sport).

 

Responsibilities:

Analysis of market:
Constant monitoring of feedback of the brand in the market;
Identify key opportunities and propose a clear strategy to build brand recognition and avoid negative reaction to the brand;
Provide market analysis in order to have solid picture of market activities and trends in relation to consumer and product;
Study consumers, their preferences, the perception of existing brands and the psychology of consumer behavior;
Applying the results of analysis to the seasonal collection.
Planning, development and sales:
APro-actively manage the collection direction with the consumer in mind;
Develop and propose product offer in form of an assortment pyramid according to consumer's need;
Create the product offer structure keeping all distribution channels and their specific needs in mind;
Actively provide input for setting the Concept to Consumer direction and implement it into relevant ranges in partnership with Marketing counterparts;
Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome;
Develop collection within assigned brand according to given time frames;
Provide product cost and quality direction to meet markup targets of the brand;
Review and approve development samples, prepare action steps to achieve approved results in quality and pricing;
Achievement of sales plans and margins according to financial targets;
Prepare and present your collection and/or business related topics - with respective audience in mind - by using relevant structure and content;
Hold seasonal collection Line Reviews and Line Closes (pre-order and order sessions);
Observe forecasting processes, review and analyze forecasting and order results provided by buyers;
Ensure developed product is fully meeting Buy Ready requirements for seasonal calendars;
Manage collection within system landscape and ensure information is up to date, accurate and timely.


Requirements:

Higher Education, Preferable sphere - marketing/business rtextile/fashion;
Work experience (years) 2 years Brand Development experience with APP, FTW or ACC background;
Language skills (English) Advanced;
Complex Data set management and analysis;
Design to Cost;
Product lifecycle management;
Apparel industry and market knowledge, specifically for sports and active wear;
Knowledge in marketing and sales principles;
Sport/outdoor apparel market main features and specifics in relation to consumer and product demands;
Working and Supporting in Private or Licensed Brand development and identity;
Knowledge of current Apparel, Materials trend and innovations;
Familiarity with the Apparel industry — knowledge of key players-suppliers in the market (locally and globally);
Possess understanding in retail pricing, product costing and methods of achieving financial targets;
Material specification and components;
Knowledge of product costing and its stages.


The company offers:

Competative salary;
Comfortable social package;
Wide range of benefits: discounts on company's product and discount programs with our partners, medical insurance, mobile services discounts etc.;
Opportunities for professional growth and self development;
Strong team.

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