В американскую компанию-производитель спиртного Brown-Forman Russia требуется Brand Manager Super Premium American Whiskey.
What You Will Do in This Role:
Super-Premium American Whiskey development and identification/realization of major related opportunities. This includes super-premium brands such as Gentleman Jack, Single Barrel, Jack Daniel’s Rye, Woodford Reserve as well as any future developments under this trademark.
What You Can Expect:
- Actively participate and contribute to development of long term strategy for SPAW in the local market by providing necessary tools, data analysis or other help needed by MM
- Contribution to regional and global brand/corporate initiatives by being part of working groups and meetings. Lead additional assigned projects or tasks as stretch assignments towards further personal development
- Participate in brand price strategy development. Ensure healthy P&L performance providing input from the marketing side
- Set up and contribute to S&I sessions
- Co-Lead preparation of yearly brand plans in alignment with MM
- Develop and implement tactical plans and activities from the brand plan
- Actively collaborate with Sales and TM teams in development and execution of required retail and on-trade POP standards
- Report the status and results (KPI tracking) of tactical plans and executions to the MM
- Based on strategic objectives from the brand plan, develop, execute & measure (responsible) activation & communication plans for specific areas e.g. Digital, PR & On-Trade. Actively collaborate with IMCM in the area of communication
- Manage A&P budget and keep track of the marketing spending for the led activities
- Coordination of relevant business actions with other functions of the organization and regional/global marketing
- Management and pitching of agencies pool. Negotiate with supplies on operational aspects. Leverage own experience and market knowledge to ensure the best price and quality of provided goods and services
- Ensure document flow accuracy and compliance for respective projects
- Different projects related to area of responsibility, upon agreement with manager
- Monitor and report on monthly basics key competitive activities in whiskey category. Perform regular market visits (on-and off-trade) to gain knowledge and observations about the market and consumers
- Ensure Responsibility Messaging (R&R) on all FV products, communication materials and during key brand communication platforms
- Responsibilities/approximate priority split: S&I, Strategy and Brand plans, 30%; Developing and executing tactical activities for digital, PR, Off- & On-Trade, 35%; Budget monitoring and administrative work, 15%; Gathering and analyzing market data 20%
What You Bring to the Table:
- College/University (Bachelors or Equivalent); Business/Marketing preferable
- Min. 6 years’ experience in sales/brand/trade marketing, customer management. People management, and spirits and beverages industry background will be an advantage
- Managing work of the self and the teams (including time-management)
- Demonstrated ability to manage, prioritize and complete team workload in a high pressure/ fast paces environment within established deadlines
- Ability to handle big volumes of information and attentiveness to details
- Operational Decision Making
- Demonstrated ability to apply basic analytical/mathematical skills
- Fluent business English, Russian speaking and writing
- IT literate (good knowledge in MS Office)