В транснациональную компанию-производитель продуктов питания Mondelēz ищут Brand Manager OREO.
Job Description Summary:
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
Обязанности:
- Drive OREO growth ambition in Russia by building a new holistic strategic approach on brand portfolio, communication and activation
- Develop strong annual brand plans based on strategy (NPD/Activation/Communication) & flawless execution for P&L delivery with a monthly/quarterly and annual horizon
- Develop winning 360 campaigns, including ATL, BTL, Digital, Influencers, offtake boosting tools
- Execute superior consumer and customer activations based on agreed brand strategy
- Manage media strategy and flowchart adjustments to grow ROI
- Track business performance on a monthly basis and drive profitable growth in close collaboration with trade marketing
- Be accountable for brand P&L and its relevant profit levers across trade channels
- Monitor competition and brand performance vs plan, translating analysis into opportunities and actions
- Internal reporting and other duties as assigned
Требования:
- University degree in Economics, Marketing
- Advanced level of English
- Min 3 years of relevant experience in multinational FMCGs in Brand Marketing
- Out-of-the box thinking and creative effectiveness
- Business acumen and commercialization process owning
- Executive communication and presentation skills
- Strong understanding of Russian retail landscape
- Influential power
Experienced in:
- P&L management and financial problem solving
- Consumer insights translation into strategy
- Brand equity management
- Portfolio strategy building and innovation management
- Media mix planning