L’Oréal is searching for a Brand Manager LANCÔME MAKE UP.
Responsibilities:
Ensures customer and market growth:
Works with marketing director to develop marketing and sales objectives and strategies (including sales volume and profit forecasts), plans and budgets for the make up category.
Considers global brand objectives and offerings, marketing guidelines, cost of goods / pricing objectives, manufacturing feasibility, and local market / competitive trends to:
Formulate marketing and sales objectives.
Plan and develop support programms.
Monitors field information and trends in markets, shares findings on market trends (customers, prices, products and competition) to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings.
Plan and execute launch campaigns in line with the global calendar and guidelines with the focus on media, pos&trade experience, digital and pr.
Conducts post launch evaluation analysis of major programs.
Identifies cost-saving and value-enhancing opportunities for the brand.
Promotes and protects brand identity.
Ensures that brand image and position are properly maintained in people and materials, in accordance with brand standards.
Represents brand in a professional and positive manner when interacting with staff, customers and business partners.
Monitors for appropriate implementation of brand identity tools.
Manages operational effectiveness.
Assists in
Determining discontinuations and price increase recommendations for existing products and price for new products.
Development of forecasts for products and promotional materials and shares with marketing director for final approval.
Development & maintainance of year budgets. Presents the marketing budget to marketing director, reviews and revises.
Cooperation with commercial and retail teams on regular basis: building local consumer insights understanding, control and improvement of in-store execution.
Creation of launch/promo merchandising dossiers and presentation to the team on a monthly basis (planograms, types of materials, codes, guidelines).
Development, production and control of merchandising materials delivery to points of sale following the marketing plan and in store promo plan (permanent furniture, slides in light boxes, materials for launches), artworks control.
Translation and adaptation of all marketing communication and merchandizing related information.
Interfaces, on an ongoing basis, with all support functions (visual merchandizing, training/education, communications, pr and forecasting) to:
Discuss and develop new ideas for products, promotional items, creative concepts and communications to meet market specific needs.
Communicate marketing initiatives.
Anticipate, identify, and seek resolutions to issues that may arise.
Assure proper focus and accurate information.
Maintains contact with key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary.
Improves business processes
Interfaces with sales force and visits stores on a periodic basis. Solicits and compiles feedback from field personnel as it relates to proposed programs. Reviews complaints and suggestions relative to assigned products. Submits a report of findings and conclusions.
Performs other duties as assigned if they are not in contradiction with this job description.
Critical competencies:
Hard:
Operational marketing.
Business analytics.
Retail experience & activation (optional).
Soft:
Ability to manage complexity.
Cross-functional team work.
Consumer-centricity with respect to customer needs.
Culture / trend sensitivity.
Multitasking and priority setting.
