Abbott is searching for a Brand Manager Heptral (OTC).
Key responsibilities:
Strategic planning
Develop brand / market strategy (5 years strategy and LRP)
Develop 1 year marketing plan and 1 year financial plan
Develop cycle plans and contingency plans
Perform sales and investments forecasting and budgeting: plan, update and track on monthly basis
Use monitoring data to feedback and propose strategic planning/tactics
Project Management
Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams
Manage interaction with sales (SM/DM): “sell”-strategy and marketing plan
Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review / discuss progress, proactively develop own network and identify new sources to gather information
Ensure timelines are met and financial results are maximized
Monitoring
Constantly assess effectiveness and ROI of tactical initiatives implementation:
Measure customer response / effectiveness
Manage promo expenses and resources mix
Monitor KPI’s (sales, MS, profitability, price, SFE, supply)
Monitor competitive activities and strategies (analyze key market data)
Get data to feedback and propose strategic planning / tactics adjustments
External customer development
Identify key customers at each step of patient flow / product value chain (consumers, physicians, KOLs, pharmacistsetc)
Develop and implement plan to build relationship with key customers and influence them
Identify opportunities to align brand and customer goals (new business development)
Optimize customer synergies to develop brand / market advocates
Description of Work
Develop and implement short-term and long-term marketing strategies for the product/products under responsibility
Develop and implement marketing programs to grow product sales, including marketing material production for each sales cycle and marketing plans
Local creative campaigns development (TV, Digital)
Monitor product and market performance, identifying critical performance areas and creating programs to address them
Forecast market and product performance, provide input for Plans / Updates and new product launches
Reviewing and analyzing results of marketing campaigns
Coordinating work and leading agencies (Media, Digital)
Research plans for brands under responsibility development and execution
Lead effective communication with Global Marketing Team
Develop training programs for sales force knowledge and skills related to the product
Build strong relationships with Opinion Leaders
Monitor monthly sales, inventories and ensure sufficient forecast to cover changing market demands and gaps
Success Profile:
Minimum qualifications:
University degree
Experience in the pharmaceutical industry, specifically in marketing not less than 2 (depends on the position) years
Fluent English
Good command of PC (good knowledge of Excel and Power Point)
Preferred qualifications:
Prior Business Degree or Marketing qualification
Relevant Commercial PM experience
Medical or Pharmaceutical Degree
The job description and the list of requirements for the role are not full.
