Innovation team in Multon (juice business of Coca-Cola HBC in Russia) is looking for Brand Manager who will be responsible for driving growth of BotanIQ (new brand in The Coca-Cola System portfolio) and Innocent.
Main responsibilities:
Development and execution of annual brand strategy to deliver strong business results (transactions, revenue, profit) and brand KPIs:
Regular analysis of business performance, competitive activities, custdev, best global and local practices to generate learnings and adjust actions
Brand P&L management
OBPPC (occasion, pack, price, channel) strategy and execution excellence together with sales team
Picture of success development and execution control in sales channels (retail, ecommerce and other channels)
Planning and execution of trade-marketing initiatives in close collaboration with key customers (retail, e-commerce and other channels), test & learn approach
Development and execution of winning integrated marketing campaigns together with IMC manager incl. digital, influencer marketing, partnerships, events
Media planning and execution in close collaboration with IMC manager and media agency, test & learn approach implementation
Annual business plan preparation
Regular results reporting to top management
Support in new products development process
Qualifications:
6+ years of experience in multinational FMCGs in Brand Marketing
Ability to operate in cross-functional environment - strong communicator and relationship builder
Ability to operate in environment with high level of uncertainty
Proactive approach and ability to take initiative, leveraging and learning from successes and challenges
Fluent English
Offers:
Opportunity to develop new business in big international company
Competitive salary
Voluntary medical insurance and life insurance, mobile connection
Opportunity to work remotely
Challenging developing tasks and activities.