В PepsiCo требуется Brand Manager (Dairy).
Обязанности:
- New product development including pack design, formulation, and artwork approval
- Brand Visual Identity development in cooperation with Design team
- Develop and coordinate new products launches
- Constant consumer/marketing-related trend watching
- Initiate and manage brand research projects
- Monitoring and analysis of brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development
- Brand AnM budget management and financial reporting
Требования:
- 2-3 years experience in FMCG marketing
- Product development experience: concept writing; consumer insights analysis
- Brand marketing ATL/Digital/Social Media/BTL experience
- Strong communication skills; ability to efficiently operate and achieve results thru teamwork
- Good analytical skills; high accuracy; ability to work with big amount of data
- Excellent time and project management skills; ability to engage other people to meet deadlines
- High passion to brand building and marketing
- Good knowledge of advertising/design/cultural trends
- Strong motivation to learn and gain marketing and beverage category expertise
- English: written and verbal no less than upper-intermediate
- Advanced MS Power Point; Excel skills