PepsiCo is searching for a Brand Manager (Chudo).
KEY ACCOUNTABILITIES:
Deliver sustainable growth of business & brand KPI’s, define brand profitability factors and their activation
Analyze market and consumer trends and recommend changes to marketing strategy based on analysis
Contribute to strategic and annual brand plans development and their execution via leading assigned work streams
Manage briefing, concept development and execution for the assigned categories / activities
New product development
Collaborate with sales, R&D, Insights, SC, finance, commercialization and other teams to implement brand plans
Develop and execute creative and digital campaigns
QUALIFICATIONS / REQUIREMENTS:
Min. 2 years experience in Marketing with proven business results as Brand Manager
Good analytical skills (sees connection in data, trends, quickly analyzes complex problems)
Consumer centric approach
Knowledge of marketing mix tools
Strong project management skills and ownership
Good communication and presentation skills, possibility to build networking on the distant work
Fluency in English is a must (both writing and verbal)
Willingness to take on challenges
Active user MS Office (Excel, Power Point, Nielsen Answer is a must).
