L’Oréal is looking for a Brand Manager Biotherm.
Responsibilities:
Ensures customer and market growth:
Works with marketing director to develop marketing and sales objectives and strategies (including sales volume and profit forecasts), plans and budgets.
considers global brand objectives and offerings, marketing guidelines, cost of goods / pricing objectives, manufacturing feasibility, and local market / competitive trends to:
— formulate marketing and sales objectives;
— plan and develop support programs;
Monitors field information and trends in markets, shares findings on market trends (customers, prices, products and competition) with group brand manager to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings.
Plan and execute launch campaigns in line with the global calendar and guidelines with the focus on media, pos&trade experience and digital pr.
Conducts post launch evaluation analysis of major programs.
Identifies cost-saving and value-enhancing opportunities for the brand.
Promotes and protects brand identity:
Ensures that brand image and position are properly maintained in people and materials, in accordance with brand standards.
Represents brand in a professional and positive manner when interacting with staff, customers and business partners.
Monitors for appropriate implementation of brand identity tools.
Manages operational effectiveness:
determining discontinuations and price increase recommendations for existing products and price for new products.
development of forecasts for products and promotional materials and shares with group brand manager for final approval.
development & maintainance of year budgets. presents the marketing budget to group brand manager, reviews and revises.
Cooperation with commercial and retail teams on regular basis: building local consumer insights understanding, control and improvement of in-store execution.
Creation of launch / promo merchandising dossiers and presentation to the team on a monthly basis (planograms, types of materials, codes, guidelines).
Development, production and control of merchandising materials delivery to points of sale following the marketing plan and in store promo plan (permanent furniture, slides in light boxes, materials for launches), artworks control.
Translation and adaptation of all marketing communication and merchandizing related information.
Critical Competencies:
Hard:
Operational marketing.
Business analytics.
Retail experience & activation (optional).
MS office advanced user.
Fluent English.
Soft:
Ability to manage complexity.
Cross-functional team work.
Consumer-centricity with respect to customer needs.
Culture / trend sensitivity.
Multitasking and priority setting.
