Kimberly-Clark is looking for a Brand Manager (Baby&Child Care Category).
Purpose of the job:
- Maintain sustainable brand establishment/evolution/development in a frame of business & marketing objectives that would generate sound business results
- Becoming the ambassador of brand’s consumer within organization through striving to deliver “the best” for consumer
Scope of Work:
- Understanding brand essentials (equity) and adapting it into local market through adjustment of communication strategy considering local consumption habits & insights
- Determining right mix of market/consumer/shopper research tools for building local consumer portrait and for deriving sound consumer insights/needs Co-development of long-term brand strategy & innovation pipeline with all related stakeholders
- Aligning, conveying and promoting the brand communication strategy within the organization Transformation of brand communication strategy into “advertising/marketing campaigns” & leading its flawless execution
- Development and execution of media mix in accordance with “message receptivity” level by consumer per each communication vehicle
- Developing annual marketing initiative pipeline in line with brand development strategy & local commercial objectives
- Synchronizing brand plans with trade marketing initiatives in cooperation with all related stakeholders
- Generating and promoting local Best Practices to be conveyed within Global network of organization
- Assessing brand/initiative performance on constant basis relying on “hard data” (brand health check researches) and driving improvement
- Managing advertising/media/digital agency partners as a part of brand marketing team
- Leading & following up the brand’s compliance with 4P (product, price, promotion, place/distribution) marketing mix considering the market conjuncture
Constructing and architecting brand communication that would include the following:
- Media market assessment, media strategy and efficient media mix development
- Briefing Marketing/Advertising/Media Agencies to deliver impactful communication campaigns plans and following up the implementation
- Constructing consumer promotional strategies & initiatives in line with Brand strategy and Commercial plans
- Managing the marketing budget to deliver the brand’s financial targets
Requirements:
- Minimum Bachelor’s degree in local or foreign university
- Minimum 3-5 year experience in Brand management function within the FMCG company
- English – Fluent, Russian – Fluent, KZ – isn’t prerequisite, but can be a good asset
- Good command of Microsoft Office (Excel, Word, PowerPoint)
Desired mindset of candidate:
- Challenging the “status quo” & enjoying to question in traditional ways of doing things for the sake of reaching result, not just for the sake of demonstrating “different” attitude
- Strategic thinker, while possessing ability of being conscious about importance of focus on “execution” and “hands-on” approach
- Highly organized and structured. Capable of facilitating project management involving multiple stakeholders
- Strong analytical skills enabling him/her to draw logical connections among figures and algorithm of actions
- Possessing ability of “storytelling”