В компании PepsiCo открыта роль Brand Manager-а (Агуша).
Responsibility as brand manager:
- Deliver sustainable growth of business & brand KPI's, define brand profitability factors and their activation
- Analyze market and consumer trends and recommend changes to marketing strategy based on analysis
- Contribute to strategic and annual brand plans development and their execution via leading assigned work streams
- Manage briefing, concept development and execution for the assigned categories / activities
- New product development
- Collaborate with sales, R&D, Insights, SC, finance, commercialization and other teams to implement brand plans
Requirements:
- Min. 2 years in Brand Manager role with proven business results
- Good analytical skills (sees connection in data, trends, quickly analyzes complex problems)
- Consumer centric approach
- Experience in brand building, portfolio management and business processes: marketing budgeting, conducting marketing and advertising activities; planning of sales, budget control, brand/product launches, pricing
- Good communication and presentation skills
- Fluency in English is a must (both writing and verbal)
- Willingness to take on challenges