В Лабораторию Касперского требуется Brand communications manager.
Brand Manager is responsible for managing and creative development of integrated campaigns and brand special projects. Brand Manager work with the Brand Communication Leads to create, execute and monitor the performance of campaigns and provide all the resources required to meet targets and support Kaspersky business.
Responsibilities:
- Developing the communication and brand activation plan based on marketing strategy
- Managing and creative development of global advertising / integrated marketing campaigns. Supervising on all stages from pitch and documentation till final report
- Execution of brand and marketing activities (product placements, collaborations, special projects, etc.) addressing major brand and business challenges, coordinate planning & execution with HQ and regional offices
- Supervise the execution, monitoring and measurement of marketing campaigns and their success – compile reports of campaign performance and results
- Support cross-functional teams in supervising or creating and executing communication assets (B2B, B2C Product Marketing Teams and Innovation Hub)
- Managing global trademarks brand approval process with IP dept
- Act as key evangelist of Kaspersky brand internally. Inspire, engage, and educate employees to act on-brand with internal activities. Maintain brand consistency in marketing / PR / SM communication globally
- Plan and manage annual budget
Requirements:
- University Master’s Degree. Preferably in Marketing
- Minimum 5 years of experience in marketing area. Preferably in digital, media, communications or marketing intelligence in multinational companies with experience of running campaigns in traditional and new media across different markets and evaluate campaign efficiency
- Fluent English is a must In-depth understanding of theories and practices in brand tracking, digital marketing, campaign efficiency, media planning
- Data-driven mindset, ability to analyze business results and make impactful conclusions
- Great presentation skills, confident to represent brand team on global marketing meetings
- Negotiation and communications skills, ability to work in cross functional and cross cultural teams
- Ability to work unsupervised and take responsibility for results
- Vast experience in cross-functional coordination of marketing projects
- Understanding of IT and/or Telecom business is preferred