В Kaspersky Lab требуется Brand Communications Manager.
Responsibilities:
- Developing the communication and brand activation plan based on marketing strategy
- Managing and creative development of global advertising / integrated marketing campaigns. Supervising on all stages from pitch and documentation till final report
- Execution of brand and marketing activities (special projects, media placements, etc.) addressing major brand and business challenges, coordinate planning & execution with HQ and regional offices
- Messaging, concept development and creative supervision for global events and expo
- Supervise the execution, monitoring and measurement of marketing campaigns and their success – compile reports of campaign performance and results
- Support cross-functional teams in supervising or creating and executing communication assets (B2B, Product Marketing Teams and Innovation Hub)
- Act as key evangelist of Kaspersky brand internally. Inspire, engage, and educate employees to act on-brand with internal activities. Maintain brand consistency in marketing / PR / SM communication globally
- Plan and manage annual budget
Requirements:
- English — Advanced level
- In-depth understanding of theories and practices in brand tracking, digital marketing, campaign efficiency, media planning
- Understanding of the corporate audiences, needs and pain points
- Data-driven mindset, ability to analyze business results and make impactful conclusions
- Great presentation skills, confident to represent brand team on global marketing meetings
- Negotiation and communications skills, ability to work in cross functional and cross cultural teams
- Ability to work unsupervised and take responsibility for results
- Vast experience in cross-functional coordination of marketing projects
- Understanding of IT, IT Sec and/or Telecom business is preferred