Kaspersky Lab ищет Brand Communications Lead.
Main goal is to create and manage global brand communication activities, lead cross-functional brand experience project and communication strategy development in order to support Kaspersky business and drive brand awareness/consideration.
Responsibilities:
- Lead cross-functional initiatives within Brand Experience project in close collaboration with R&D, Product Marketing and Digital Sales teams in order to improve brand perception and support brand transformation on different stages of customer experience
- Developments of the communication strategies for relevant business requests, incl. communication platform, messaging platform, overall creative concept and assets (full scope from brief, define KPI’s, research, execution, testing and evaluation of the results and involvement of the relevant HQ and Regional stakeholders)
- Build and manage agile working group per project including Brand Campaign Manager and Creative Copywriter
- Lead and manage global brand initiatives (special projects) addressing major brand and business challenges, coordinate planning & execution with HQ and regions
- Support cross-functional teams in supervising or creating and executing communication assets and strategies (B2B, B2C Product Marketing Teams and Innovation Hub)
- Act as key evangelist of Kaspersky brand internally. Inspire, engage, and educate employees to act on-brand. Maintain brand consistency in marketing / PR / SM communication globally
- Brief and manage creative agencies (mostly Russian, German and UK)
- Plan and manage annual budget
Requirements:
- Minimum 7 years of experience in marketing area (preferably in brand strategy & communications)
- Fluent English is a must
- Great presentation skills, confident to represent brand team on global marketing meetings
- Negotiation and communications skills, ability to work in cross functional and cross cultural teams
- Ability to work unsupervised and take responsibility for results
- In-depth understanding of theories and practices in branding, digital marketing, communication campaigns planning and production, sponsorship and marketing projects
- Vast experience in cross-functional coordination of marketing projects
- Understanding of IT and/or Telecom business is preferred
- Data-driven mindset, ability to analyze business results and make impactful conclusions