Вакансия на удаленке.
В международный сервис курьерской доставки Borzo (локальный бренд Dostavista) ищут ASO Manager-а.
Dostavista (Borzo) is one of the biggest and most technologically advanced players in the global same-day delivery market. The company provides unparalleled convenience to businesses and people, all the while creating millions of self-managed courier jobs, and strive to make delivery easier and cheaper than getting out of one’s house or office. Dostavista operates in ten countries across Asia, Latin America, and Europe and deliver more than 3 500 000 parcels monthly.
Responsibilities:
- Develop and help implement the App Store Optimization (ASO) strategy of all the applications, collaborating with product teams and User Acquisition
- Manage ASO projects by performing keyword and conversion rate optimization in the App Store and Play Store
- Development and testing of metadata and creative concepts for the application page in the store (description, icon, screenshots, video), in order to increase conversion and visibility
- Lead the creative production of new assets and localizations, working with the marketing creative team
- Monitor global app rankings and appearances in suggested app sections
- Spot trends and regularly test new strategies in the ASO space
- Monitoring and studying the competitors’ applications and trends
- Adaptation of metadata and creatives, taking into account the regional characteristics of markets in different countries
- Reporting on the effectiveness of the different ASO strategies
Competencies that matter:
- Solid ASO experience in the Mobile industry. Up to date with all the latest changes & opportunities of AppStore & Google Play stores
- Deep knowledge of all the visuals facets of the Store page and how to use them to increase the conversion.
- Expertise in setting ASO strategies
- Expertise in chart boosting
- Proficient ASO expertise that can demonstrate a real impact on organic downloads.
- A deep understanding of the keyword optimization process, key metrics, App Store Connect, and Google Play Console
- Experience in generating ideas for store experiments, A/B tests conducting experience and validating the reliability of their results
- Ability to explain your thought process and answering both simple and complex questions related to the work as well as ASO performance.
- Strong communication skills in English
- Experience of data-driven decision making in a very fast-paced environment
- Strong Excel and analytical skills
- Passion for results, a consistent track record of exceeding targets
- Familiarity with ASO tools
- Organized, detail-oriented and work well independently
- A humble and honest approach
- Team player with great motivation and willingness to learn
Offer:
- Competitive salary;
- The ability to work remotely from any place of the world
- Flexible schedule: we work at a convenient time
- The atmosphere of work in a startup, a horizontal structure without rigid subordination and bureaucracy
- Relocation after probation period to India or Armenian contract