Head of Marketing в международный производитель Huhtamaki

15 апреля 2021
Москва
международная компания

Huhtamaki is a western company that is a leader in the production of disposable tableware and packaging. At the moment the company is looking for an experienced Head of Marketing.

 

Main responsibilities:

Maintain and expand successful business in Foodservice (B2B) and accelerate entry into B2C including development of consumer brands, retail chains activities and market interaction program.
Develop and implement a detailed marketing plan for the development of the product groups and channels in line with the strategy of the company.
Incorporate central initiatives into local marketing plans.
Collect information from the market, trend analysis, competitor data and consumer insights.
Provide presentations and reports on markets & channels.
Gain strong understanding about the usage trends and favorites of disposable tableware among customers. Initiate and manage marketing research projects.
Coordinate and plan new product development projects. Close cooperation with NPD specialists.
Strong and close cooperation with Sales and support Sales with service (info, data, presentations, reviews, account profitability).
Based on market insights and market data to develop product claims and sales argumentation.
Responsibility for portfolio management, cost-price & margin management.
Manage integrated marketing communication for B2B and B2C parts of the business, including strong digital program.
Evaluate the effectiveness of marketing campaigns to feedback on the success to the company and for future planning.
Lead and motivate the team through effective and timely reviews, objective setting, development programmes and regular feedback.
Develop and sustain strong working relationships with key clients.
To lead A&P budget.
To champion products and brands internally making sure all elements of the company understand the portfolio, brands and their goals.

 

Required Skills & Experience:
University Degree in Marketing or Business Studies.
3-5 years’ experience in a similar role.
Understanding of both Retail and B2B HoReCa markets.
Experience in Foodservice as a plus.
Excellent Russian and English communication skills, both verbal and written.
Working in an international environment.
Competencies:
Hard-working, organized, proactive, analytical, creative and result oriented with the ability to travel.

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