Job Description :
Please note due to new structural changes in Europe Workday is not showing the correct line manager for this role and all new roles are currently sat under Dan Timmins. For any queries, please ask the Talent Manager assigned to the role.
Role Dimensions
As an equal member of the MLT this is a unique opportunity for anyone with a real passion and flair for leading a step in change in how we build brilliant media, digital and culture plans in order to shape our brand performance.
Top Accountabilities
- Create a high performing and fully integrated Culture, Media and digital team that becomes integral to every category team, shaping and influencing our brand and category plans to deliver for the business ambition
- Category Growth: Drive category change – working with the wider Diageo business to define how culture and media can lead category change / growth
- Lead the agenda in setting the cultural strategies, partnering with agencies to identifying the cultural opportunity spaces, shape the cultural narratives, joined up with briliant media plans.
- Building capability in order to deliver best in class media planning that delivers significant growth for our brands in Eastern Europe
- Stakeholder Influence & Management: As a member of the MLT you will need strong leadership skills in order to shape our plans and influence senior stakeholders throughout the Eastern Europe business and central teams as required.
- Agency Management: Identify & partner with the right agencies & partners (culture agencies, digital and media agencies)
- Ensure all media plans for our brands across the portfolio uphold our global media standards
- Work in collaboration with senior stakeholders to influence media investments decisions
- Raise our game in the use of data, insight & econometrics as part of the connections planning process
Leadership:
Win through Execution
- Sets and pursues direction without guidance and takes a wide view of their accountabilities
- High energy and ambition to achieve successful outcomes and high standards
- Balances analysis and execution and adjusts thinking in the face of new information
- Actively spots opportunities or issues and identifies which are urgent and important
- Generates a range of workable solutions, decides what should be done and takes action
Shape the Future
- Sees the big picture and possibility from multiple angles and through a creative lens
- Frames issues in a way that creates clarity and incorporates others’ best thinking
- Accurately digests large amounts of information and breaks down complex problems thoroughly
- Challenges themselves and others to take on new or unfamiliar tasks and ways of working
Inspire through Purpose
- Finds broader meaning in their work and aspires to make a significant difference
- Reads their environment and understands how culture and context influences people’s perspectives
- Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
- Communicates in a compelling, persuasive and impactful way
- Draws on a variety of influencing styles to engage different audiences
Invest in Talent
- Displays confidence in their ability to meet challenges and succeed
- Maintains belief and optimism and bounces back quickly from setbacks or failures
- Demonstrates a realistic and thoughtful awareness of their own capabilities
- Proactively seeks feedback and development for growth and takes action
Ideal experiences / Qualifications / capabilities
- 10-12 years experience ideally with both a strong media background and ability to shape brands in culture
- You are constantly curious about consumers; have a deep understanding of consumer behaviour in culture and media
- A strong team player who enjoy working in a fast-paced team environment. Always ready to roll-up your sleeves and get things done
- Demonstrated brilliant execution to impeccably high standards
- Deep personal accountability for great performance